Lorex – A Rant

Something’s been bugging me lately.  It’s nothing big, just a geeky thing, but it’s bugging me nonetheless.  Lorex.  Lorex is apparently a security camera company, and it seems they may have a financial problem, because they are apparently using their existing customers to provide free advertising on Facebook instead of advertising the proper way everyone else does it – by PAYING for it.  Maybe they do advertise, I’m sure they do if they want to stay in business, I just don’t feel this is the way to do it.

In my case, I only recently heard of them…when my cousin first started posting photos of his cameras on Facebook.  After he had done this several times, over that many days, I finally asked him “why all the security camera spam?”  All of his posts included no text, only a simple hashtag with the company’s name in it and a closeup photo of a security camera or the recording box they’re apparently attached to.  I asked him if he’s trying to tell would-be burglars that he has security, trying to advertise for the security camera company, or what?  He responded explaining that it’s a sweepstakes entry.  Each time he posts one of those with that hashtag, he is apparently entered into a sweepstakes for something. ” Wow, this is quite the advertising scam”, I thought at first, but does it work right?  After I thought about it a bit, I think not.  After seeing these same photos appear over and over, day after day, in my Facebook feed–often making me think there’s a lot of activity going on with my friends at first–then finding out 80% of the post messages in my feed are just more of these camera photos, it only makes me dislike this company and, as a result, I would never even consider them as a source of security cameras.

I certainly have nothing at all against my cousin, but it irritated me so much over many weeks of these posts that I have ended up unfriending him on Facebook.  This is really sad, and makes me dislike this camera company much more.  That might seem like a pretty drastic move on my part, but the way I see it, Sandy (my wife) still has my cousin on her Facebook, and she’ll certainly let me know if he posts anything important (and if the security camera posts stop), so I don’t feel I’m really missing anything.  I just hope my cousin understands my reasoning.  I do consider Facebook a tool for keeping in touch with family and friends, and that’s about it.  There’s enough paid advertising on Facebook already, without tons of these “sweepstakes” posts.   I can certainly understand someone posting a genuine message saying how much they like their security camera system, and even including the hashtag that would get them entered into a sweepstakes contest, maybe even multiple times over a period of time, but this is just over-the-top, in my opinion.  And maybe this posting even gives them more advertising, I don’t know.  Yes I do, I shouldn’t flatter myself–I have about 6 readers total. That’s it.  I check my hits.  Heck, I won’t even post a link to THIS posting on Facebook, just to keep it low profile… I just felt like bitching about it his morning.