Yesterday I started reading the book “Win Bigly: Persuasion in a World Where Facts Don’t Matter”, a book written by Scott Adams – yes, the author of the Dilbert comic. It’s actually pretty enlightening and Scott Adams even predicted Donald Trump would win the 2016 election!

I’m not very far into the book, less than one hour in, and already I’ve learned a lot about some of the thing’s Trump does, and has done for quite some time, to persuade his voters and “win bigly.”

Did you know he never really said the word “bigly”? It was “big league”, but some (his opponents) like to think he said “bigly”. I guess you’d call it “fake news”.

Another thing I learned about so far is The McGurk effect. Check it out, this is fascinating to me:

Basically, what we see takes priority over what we hear.

This video has some more examples of this effect:

I look forward to what the rest of this book holds. It sounds like it’ll be pretty interesting. Or maybe that’ll just be my perception of it.